Making false or misleading claims about a product or service's features, benefits, or performance.

Concealing additional charges or fees until the customer has made a purchase decision, leading to unexpected costs.

Advertising a product or service at a low price to attract customers, but then attempting to upsell them to a more expensive alternative once they are engaged.

Fabricating positive reviews or testimonials to enhance a product's reputation or credibility.

Making statements that cannot be proven or verified, such as asserting "best in the market" without supporting evidence.

Buried or hard-to-read terms and conditions or disclaimers that may contain important information or limitations that contradict the main advertising message. If I need to hide it, I shouldn’t be doing it.

Manipulating prices or comparing them to inflated original prices to make a discount appear larger than it actually is.

Using vague or unverified claims like “eco-friendly” or “natural” without clear standards or transparency behind them.

Hiding behind terms like “fragrance” without offering clarity on what goes into the product when customers ask.

Positioning products as “toxin-free” or “chemical-free” in a way that misleads or exploits fear rather than informs.

Limiting inventory or displaying low stock messages purely to pressure purchases rather than reflect actual availability.

Failing to disclose paid partnerships or presenting sponsored content as genuine, unbiased endorsement.

Collecting or using customer data beyond what’s necessary, or sharing it without clear consent.

Changing prices based on user behavior, location, or device in a way that’s hidden or unfair.

Pushing excess inventory through constant promotions rather than producing intentionally and responsibly.

Aligning with social or environmental causes for appearance without meaningful, ongoing support or action.