The Story Behind Simple Nature Candles: Travel, Memory, and CleanIngredients
Every Simple Nature candle starts in the same place: a real location.
Not a mood board. Not a Pinterest aesthetic. An actual place — somewhere someone has been, remembered, or
dreamed about. That's the whole concept.
Founder Derek started Simple Nature with a belief that scent is the most powerful memory trigger we have. The
research backs this up — the olfactory system connects directly to the hippocampus and amygdala, the parts of thebrain responsible for memory and emotion. A smell can transport you back to a specific moment faster than a
photograph can.
So why not use that? Why not make candles that smell like Iceland, or Provence, or the Indiana Dunes at sunset?
That's what Simple Nature does. Over 150 fragrances, each tied to a real destination — from global locations like
Japan, Paris, and the Amalfi Coast to American gems like Brown County, Cape Cod, and Appalachia. Every scent is
thoughtfully constructed with top, middle, and base notes that evolve as the candle burns, just like a real place changes
as the light does.
The clean commitment:
Every candle is made with 100% natural soy wax, phthalate-free fragrance oils, and essential oil infusions. No paraffin,
no mystery chemicals, no shortcuts. Clean enough to burn around your family. Complex enough to be genuinely
interesting.
The community piece:
Every purchase supports local community projects. Simple Nature isn't just a candle company — it's a brand built on
the belief that small businesses can do good things for the people around them.
The reusable jar:
Every candle comes in a glass jar with a buyback program at select in-person events. The brand is thinking about what
happens after the burn.
Simple Nature is one person making something real, one candle at a time. And it shows.